Perhaps you’ve already heard about the mass defections towards Yahoo and MSN as well as the fallout of the ‘Quality Score’ of Google. If you still prefer to use Google Ad words, you have to ensure that you can create worthy landing pages.

How can you identify a landing page that is of good quality? The page should reinforce ‘conversion intent’. The only way to do this is to consider your visitor’s mindset. The page should provide adequate information so that you can convert visitors into real clients. You have to make sure that the landing page does not contain any unnecessary distraction that can affect the buying tendency of site visitors.

Here is a 10-point checklist to create the best design for your landing page:

1.    Brevity – the page should be straight to the point and try keeping it short.  Your paragraphs should not exceed three lines and try to have one idea for each of your paragraphs.
2.    The offer should be relevant to the copy and texts. You can display the keywords by highlighting them. Relevancy is the only concern of site visitors and you must keep this in your mind at all times.
3.    To better highlight the product or service benefits, try using bullet points. A lot of internet users tend to ‘skim’ so if you bold the very important messages, you can easily deliver it to them.
4.    On the page, you must provide a button which says – BUY NOW; this will serve as your call to action.
5.    When you are creating ad campaigns, the landing page should provide the needed key facts. By being transparent – posting the price and product features, site visitors will appreciate it most because you’re not focusing on fiction but on the facts. Don’t use flowery prose.
6.    Some links can be very distracting and since your goal in the landing page is to convince the visitor to checkout, you should remove unnecessary links. Your copy should be compelling. Limit the options so that site visitors will not drop out. Display the costs and delivery options clearly. This is the best way to sell your products!
7.    You can get some great answers by utilizing usability testing. Encourage your site visitors to run/walk down the conversion path.
8.    The landing page should be free from grammatical errors. Online users are looking for a reputable site that has grammatical accuracy. Before you launch the landing page, proofread…
9.    Don’t forget to provide press, testimonials, kite marks, support options, partners, etc. These things can make your site trustworthy and respectable. Customers want to buy from respectable sites.
10.    Use the right color and images. To reinforce purchase intent, you need to present the icons, graphics, and colors properly. Avoid litter and try to create a smart layout.

By simply putting yourself in the shoes of the site visitors, you will know how to create the best and most suitable landing page. Relevant pages provide adequate information with the texts rich in relevant keywords or keyword phrases. Improve your conversion rates now.

Landing Page Design